• Fast Lane Radio - Be Invinceable, December, 2005, "Marketing at the Speed of Now"
  
Podcast- Center for Science, Technology, & Society, November 1, 2005,
"The World is Flat, Now What?"
• Investors.com, November 23, 2005, "Internet- Based Communications, Grabs Silicon Valley's Attention"
  When Regis McKenna has a hunch, it's often a good idea to pay attention.
• Fortune, June 23, 2003, "Silicon Valley, There's Life Left in the Valley "
  Don't listen to Larry Ellison. If history is a guide, the seeds to the next boom are being sown now.
• Silicon Valley biz ink, October 2002, "Turning point- The Regis Touch"
  Regis McKenna's marketing genius is legendary in the valley, where he has helped Apple, Intel and Genentech. [ For a copy of this article, please Contact Ingrid Mifflin. ]
• Optimize Magazine, June, 2002, "CIO As Marketeer"
  Regis McKenna describes how companies must transform their mass-marketing thinking, with IT at the core.
• Forbes.com, March 28, 2002, "Branding (as currently practiced) Is Dead"
  Regis McKenna's assertion that brand is dead has generated some controversy. Regis explains why today's predominant views on branding prove ineffective.
• LawCommerce.com, January, 2002, "Regis McKenna dumps on Branding Calls for Marketing with Relationships Instead"
  In January 2001, Regis took his message to a group of attorneys at the Marketing Partner Forum.
• Business 2.0, January, 2002, "The Man Who Put the Valley on the Map"
  When Regis McKenna came to Silicon Valley in the 1960s, few outside the computer industry had ever heard of the place. McKenna fixed that. [ For a copy of this article, please Contact Ingrid Mifflin. ]
• Forbes.com, December 3, 2001, "State of Mind: Silicon Valley Isn't a Place as Much as It Is an Attitude"
  Developers used to call this region the "Valley of Heart's Delight." The inventors and entrepreneurs of Silicon Valley didn't set out to achieve wealth or even happiness, although many achieved both.
• Fortune, November, 2001, "Three Questions, Many Answers"
  Fortune invited "the smartest people they know" to attend Fortune's Brainstorm 2001 event in Aspen, including Regis McKenna.
• Forbes.com, September 10, 2001, "A CEO's Regrets"
  Although known as the marketing guru of Silicon Valley, Regis McKenna is also a poet. Here, he considers the fate of a friend, whose name he won't disclose.
• Siliconindia, July 2001, "A Blueprint for the Global Economy," An Interview with Regis McKenna
  The nature of global markets is rapidly changing, as the race to build the most successful and dominant corporations has begun to include countries like China and India. [ For a copy of this article, please Contact Ingrid Mifflin. ]
• Darwin Magazine, July 2001, "Brand New Branding"
  Forget what you knew about branding. The Web changes everything. Regis is one of four experts that explain how and why.
• Siliconindia, February 2001, "The Choice to Shape the Future"
  Regis McKenna emphasizes the importance of thinking beyond technology to shape the future. [ For a copy of this article, please Contact Ingrid Mifflin. ]
• Center For Science Technology and Society, February 2001, "A Unique Time and Place"
  Regis McKenna and James L. Koch introduce the Center for Science, Technology and Society (CSTS) and explain how it examines the interplay of science and technology with culture and society.
• Technology Marketing (formerly known as Marketing Computers) December 2000, "Regis McKenna: Q&A"
  Regis McKenna comments on the problems with today's high tech marketing.
• Business 2.0, October 30, 2000, "The End of Marketing"
  Regis McKenna discusses how successful companies must view marketing as an integrated piece of the whole organization rather than a specific function. [ For a copy of this article, please Contact Ingrid Mifflin. ]
• Computerworld, September 11, 2000, "Rise of the Techno-Marketer"
  Regis McKenna discusses how information technology has become an essential part of any smart company's marketing strategy.
• Gartner Group Business Technology Journal, Millennium Edition, December 1999, "A Regis McKenna Interview"
  [ For a copy of this article, please Contact Ingrid Mifflin. ]
• Harvard Business Review, 1995, "Real Time Marketing"
  By harnessing new and emerging technologies, companies can start real-time dialogues with their customers and provide interactive services with valuable side effects.
• Upside, January 1995, "Stalking the Information Society"
  Regis McKenna looks at the broader impact of technology on society and what the Information Age means for all of us as consumers. [ For a copy of this article, please Contact Ingrid Mifflin. ]
• Harvard Business Review, 1991, "Marketing Is Everything"
  Regis McKenna explains the six principles that define the new marketing -- as technology creates greater customer choice and choice alters the marketplace.
• Harvard Business Review, 1988, "Marketing in an Age of Diversity"
  Technology has combined with a fragmented culture to create an array of products, services, and markets. Old, established giants and small start-ups need each other - the future is in relationships that create new products tailored to customers' demands.

Out of Print Publications and pamphlets

• "Goodbye Stranger, It's Been Nice," ForbesASAP, The Big Issue IV, The Great Convergence, October 4, 1999.
• "Forget Me Not," ForbesASAP, The Big Issue - on Time, November 30, 1998
• "Board of a Different Breed," Directors & Boards Magazine, Fall 1995
• "Know Thy Customer," OEM Magazine, October 1994
• "Why High Tech Products Fail," The International High Technology Marketing Review,
• "And That Has Made All the Difference, Regis McKenna Inc., "1986
• "Technology and Freedom, Regis McKenna Inc., "1986
• "Word of Mouth Marketing, Regis McKenna Inc.," 1986
• "International Competition in High Technology," California Management Review," 1984
• "Sustaining the Innovation Process in America," The Industrial Policy Debate, ICS Press, 1984
• "Creating New Retail Markets, Regis McKenna Inc., 1984
• "Trees Have Blemishes, But the Forest is Beautiful, Regis McKenna Inc., "1981