An acknowledged expert in the theory and practice of loyalty marketing, Mike has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior. Bylined articles have appeared in DM News, The DMA Insider, DIRECT and COLLOQUY and he is often quoted by major trade publications covering the relationship marketing industry as well as in the general business press. Mike has been a featured presenter at industry conferences sponsored by the DMA, NACS, FTMA, Thomson Media, and the Institute for International Research. He serves as a member of the COLLOQUY faculty and has delivered educational workshops on the principles, practices and technologies of loyalty marketing in the UK, Canada, France, Mexico and the US.

Mike and his team work directly with clients to design, optimize and enable their best customer strategies. His consulting expertise is most developed in the retail, travel, business-to-business, gaming and financial services industries.

Mike's 30 plus year career has included positions as Senior Vice President for Burgoyne, Inc., a national Marketing Research company and Vice President, Marketing for Convergys Corporation, a customer management firm providing outsourced customer care, billing and technology solutions to global clients. He holds a BBA in Marketing from the University of Cincinnati and an MA in Media from New York University. Throughout the 80's and 90's, he was an adjunct instructor in Marketing at five different US universities.

The COLLOQUY Group comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are the COLLOQUY Strategic Consulting Group, a global loyalty consulting practice, COLLOQUY®, a quarterly publication serving the loyalty marketing industry since 1990, colloquy.com, the most comprehensive loyalty Web site in the world, and COLLOQUY's research and educational divisions. Together they provide a worldwide audience of 17,000+ subscribers with consulting services, news, editorial, educational and research services that blanket the loyalty marketing industry. COLLOQUY subscriptions are available at no cost at www.colloquy.com/register.asp or by calling 513/248-9184. Reader participation is invited at info@colloquy.com.